Armani capitalises on high-impact Digital Spectaculars at Westfield
Armani, the Italian fashion house, is capitalising this winter on the impressive Digital Spectacular format at Westfield Stratford, the most visited shopping centre in the UK. 45.5 million people visit Westfield Stratford every year, spending on average £86 per visit.
This high-impact format, recently acquired by Exterion Media, consists of two hanging digital banners of 3.8 by 6 meters each. Found either end of the main walkway in Westfield Stratford, these can primarily be seen from the third floor. Armani took the opportunity to cut through the noise, and advertise in close proximity to its Westfield store - located on the ground floor. The campaign allows the brand to effectively reach shoppers in the spending mindset in close proximity to purchase.
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