British Airways: Interactivity at Westfield
British Airways wanted to highlight the personal touch they can offer with their holidays and did this though the interactive ‘Picture your Holiday’ campaign. The campaign ran from 26th July to 8th Sep 2013 using Westfield London’s interactive LCD screens. They allowed shoppers to select criteria for their dream holiday from a variety of holiday experiences such as culture, beaches, food and sport activities. Once they had selected their criteria, British Airways listed a range of perfect destinations that fit their individual preferences. Shoppers could then share their BA holiday selections with people through Facebook, Twitter, Google+ and email.
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