Ciudadanos Bus Wrap
Exterion Media Spain has created an eye-catching fully wrapped bus for Ciudadanos, a Spanish political party. Aiming to capture the attention of the local Madrid audience as part of their European Parliamentary election campaign, Ciudadanos fully wrapped the bus for two weeks.
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Under the slogan ‘The Strength of the Union’, the campaign featured images of three of the party’s representatives alongside the party’s leader, Albert Rivera. Running for the two weeks before the elections, held on 25th May in Spain, the wrapped bus formed part of a wider campaign that included 20 Great single-side bus ads. With 54 Spanish delegate seats in the European Parliament, the campaign aimed to get locals in Madrid voting by targeting the city’s metropolitan area.