Clinique: Interactive Westfield Campaign
For two weeks across February and March 2014, Clinique teamed up with Exterion Media to help shoppers at Westfield London discover their perfect foundation. Using fully wrapped digital pods, the eye-catching interactive campaign grabbed the attention of passing shoppers.
Passersby were able to tap and swipe their way through a number of different prompts and options, including choosing what’s most important to them in a foundation, and the right amount of coverage. Once shoppers answered the questions they were told which Clinique foundation was the perfect match for them, and how to find their nearest Clinique counters in Westfield where they could get a free 5-day trial of their perfect foundation.
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