Dior: Creating impact in the heart of Paris
To promote the new face of Dior Homme in September 2013, the LVMH Group rana campaign on the Place des Vosges Canvas in the heart of Paris. To create extra impact and grab the attention of its 20 to 49 year old urban, high income target audience, the canvas featured a giant 3D bottle of the perfume.
Forming part of a wider multi-media campaign including TV, digital, print, street furniture and film, the unique setting in Paris’ historic Marais district enabled Diorto draw in a valuable audience with high purchasing power.
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