Dior promote their new fragrance across multiple innovative 'Ecrins' walls
To promote the launch of their new men’s fragrance, Dior secured four of Exterion Media's Ecrins walls in the heart of Paris as the prime location for their ‘Sauvage’ campaign.
With Johnny Depp as their brand ambassador, this multimedia campaign has stunning and immersive creative. It was essential for Dior to maintain this across their OOH advertising.
Launching last week, the Ecrin walls were exclusively designed with a Californian desert, and are a fantastic example of advertising being integrated beautifully into urban landscapes.
With 11 addresses to date, Les Ecrins de Paris allow brands to achieve fantastic visibility, while in the French capital.
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