Disneyland Paris and Exterion Media Netherlands have created a unique and impactful campaign to promote the theme park’s newest attraction 'Ratatouille: The Adventure'. To recreate the experience of the ride where visitors are shrunk to the size of a rat, Exterion Media completely transformed two ordinary bus shelters in Rotterdam and Tilberg into giant 3D ovens. Passers by were then able to experience what it's like to be small like Remy the rat, the culinary savvy star of Ratatouille living in a human-sized world.
The make-over included a stove, pots on the roof, a freshly baked baguette and the smell of freshly baked apple pie, completely immersing passengers into the world of Ratatouille. Two hostesses were also on hand on the campaign’s launch day with trays of fresh vegetables.
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