LG: WiFi Hotspots
In June 2013 CBS Outdoor Netherlands teamed up with LG to deliver free Wi-Fi in some of the country’s major city centres as part of a campaign to promote their new range of smartphones. It was the first time an Out-of-Home media owner has provided this service, putting CBS Outdoor at the forefront of interactive solutions outside of the home in the Netherlands.
The campaign was developed to promote LG’s new Optimus L Series range of smartphones and the free Wi-Fi enabled consumers to be taken directly to a specially created campaign page promoting the new products. After viewing the LG campaign on their screen, they could then connect to the internet for free. The experience was very user friendly and didn't require an app.
Guy Grimmelt, Marketing & Business Development Director at CBS Outdoor Netherlands said: "CBS Outdoor has consistently shown over a long period of time that we are market leaders in innovative and interactive solutions in Outdoor advertising environments. With this Wi-Fi project we have moved on another big step by offering our clients the opportunity to compete in their industry and interact with their audience. We are grateful to LG and Mindshare for their co-operation with this idea and we are confident that this service will be a success."
Advertising agency, Superheroes worked alongside Kinetic, Mindshare and CBS Outdoor to implement this exciting campaign.
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