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  • London Pride
  • London Pride
  • London Pride
  • London Pride

Exterion Media helps #FreedomTo take Pride of Place

For the annual Pride in London festival, Exterion Media UK was heavily involved in sharing their #FreedomTo campaign throughout the capital on Bus Superside ads, and across the Underground on station gateways, Digital Escalator Panels (DEPs) and Cross-Track Projections (XTP) screens.

Members of the public were asked to submit their personal messages and photos communicating what Pride means to them via Facebook and Twitter using the #FreedomTo hashtag in the build up to the festival, the best of which were shown on Exterion Media’s XTP screens. Celebrities including Sir Ian McKellan, Kylie Minogue, Graham Norton, Sir Elton John and Ben Cohen also backed the campaign with a range of inspiring and entertaining messages.

The LGBT community also submitted videos of their Pride parties, galas and live events, using the filmmaking app Seenit Capture, which were showcased on Exterion Media-powered XTP London Underground stations across the capital. 


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Key Stats:


20,000 people attended the London Pride event on 28th June