Lucozade achieves coverage and impact in Northern Ireland
In April 2014, Lucozade used the combination of Bus Mega Rears and T-Sides to achieve huge impact and deliver outstanding coverage. The campaign was also supported by PurchasePoints 6 sheets, reminding shoppers as they enter the supermarket and make important purchase decisions.
The 'Powered by Glucose' campaign encouraged audiences in Northern Ireland to take the Lucozade Challenge to win prizes including £8,000 by submitting your own all-star action movie trailer.
The campaign was planned and bought by Kinetic.
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