Minions invade social media thanks to interactive OOH campaign
In June, "PLUS supermarkt", one of the biggest supermarket brands in the Netherlands, ran an innovative and interactive OOH campaign. The objective was to promote the launch of the store loyalty scheme and more specifically their new Minions prizes. Every time the shoppers bought items in their stores, they collected points to win free Minions merchandise.
This unique social interaction campaign was displayed on bus shelters in eight busy locations throughout the Netherlands including Rotterdam, Eindhoven, Amersfoort, Hilversum and the Schiphol Amsterdam Airport.
Passers-by were able to take pictures with the famous Minions characters and immediately share them on Facebook.
The campaign produced excellent results. In just one week, nearly 6000 pictures were posted on social media, demonstrating how brands can generate huge exposure by using interactive technology.
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