Mondeléz: Digital Network Domination in Ireland
For two weeks in January, Mondeléz International took over the Exterion Media Ireland digital network to promote their Cadbury Creme Egg. The campaign, which had exclusive broadcast display across six shopping malls, rotated two 10-second advertisements; “Here for a Good Time” and “So many Eggs so little Time”.
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The campaign was broadcast on 114 LCD screens, 30 Digital Escalator Panels and the Exterion Media Digiwall in the Square Town Centre Tallaght. Each mall has a typical dwell time of 2 hours, and an average of 1.4 million consumers each week across Dundrum Town Centre, Liffey Valley, Blanchardstown, Swords Pavilions, the Square Tallaght and Mahon Point shopping centres.