Phoenix Natural Gas gets festive with Media First Bus Wrap
In a media first for all of Ireland, Phoenix Natural Gas combined a fully wrapped bus with strategically placed LED lights, creating a truly eye-catching campaign in Belfast.
Keeping with the animated style and tongue-in-cheek humour, the festive creative starred a cartoon couple who have featured on previous campaigns, but this time decorating their Christmas tree. The play on words of ‘rain dear’ on the roof provides the humour; a clever device to give any campaign standout.
Putting a nice innovative twist on an existing format, the Mega Full Wrap also featured LED fairy lights to give even more impact!
The campaign was planned and bought by ASG Ireland and PML Group NI
It’s always nice to work on Christmas campaigns, but this one was especially fun given the array of targeted formats built into the outdoor element and of course the creation, management and execution of a Media first in Ireland (the LED Bus Wrap) – something you don’t get to do every day! The campaign has been a real success and resonates with the broader through-the-line campaign activity supporting the Phoenix Natural Gas ‘Another Great Reason’ initiative. And, of course, it gives Phoenix a chance to say Merry Christmas to everybody in the Greater Belfast area.
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Kieran McNicholl, Media Manager, at ASG