WWF’s Social-Out-of-Home (SOOH) campaign contributed to making this year's Earth Hour the biggest ever
WWF’s recent Social-Out-of-Home (SOOH) campaign across London Underground contributed to making this year’s international Earth Hour event the biggest ever.
The international non-governmental organisation wanted to promote the Earth Hour event, an annual global celebration where people switch off their lights for one hour to show they care about the future of our planet.
WWF effectively used 140 of Exterion Media’s LCD screens to broadcast live social media content tagged #EarthHourUK, aggregated by the social display platform ‘TINT’.
The SOOH campaign not only gave supporters a platform for voicing their support, but also encouraged commuters to get involved in the movement, engage in conversations and participate in helping to protect our planet..
“To help inspire the nation to take part in this year’s Earth Hour, we were looking for an innovative way to use our social media feeds to engage a mass public audience,” said Tracey Spensley, spokesperson for WWF.
The SOOH media campaign was highly influential and significantly helped to raise awareness for the occasion. An unprecedented number of people spread across 178 countries participated in the celebration on the 19th of March 2016, making this year’s event the biggest Earth Hour ever!
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