CBS Outdoor rebrands as Exterion Media
London, 20th January 2014: CBS Outdoor International, a leading Out-of-Home advertising company, today announces the completion of its rebrand. From today, the company will solely be known as Exterion Media. This follows the acquisition of CBS Outdoor International in September by Platinum Equity, a leading private equity firm specialised in mergers, acquisitions and operations.
Leon Taviansky, Chief Operating and Financial Officer said: “We are very excited to be operating under the Exterion Media brand. It demonstrates a new chapter in the world of Out-of-Home advertising and we are looking forward to developing more insights and bringing innovation to a medium that continues to capture the eyeballs of millions of potential customers for advertisers”.
According to WARC, (www.warc.com) the marketing intelligence service, Out-of-Home has been the fastest growing advertising category globally after the internet. WARC predicts 2.8% year on year growth in 2013, rising to 3.7% growth in 2014.