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CBSO Netherlands launch facebook competition

As exclusive partners to the Netherlands Olympic Committee and the Dutch Sports Federation, CBS Outdoor Netherlands have launched a unique social media campaign which will run throughout the summer.

As we embark upon a season of sporting events, (EK Football, Wimbledon, the Tour de France and the Olympics) the Netherlands team have used CBSO billboards to encourage people to upload photos of themselves with their own teams onto their facebook page. The only requirement is that the entrants look as happy as possible in the photo and it must have an orange theme.

The photos with the most likes will be put on a completely orange billboard (8m² or NS spreads) for 2 weeks throughout the Netherlands. There will be 5 lucky winners overall.