Exterion Media teams up with 'Parliament in the Making' for new educational campaign
Engaging historical content to be displayed on London Underground’s digital screens every Wednesday
Exterion Media today announces a partnership with the Houses of Parliament’s 2015 anniversary programme, Parliament in the Making, to commemorate the 750th anniversary of the Simon de Montfort parliament (20 January 1265) and the 800th anniversary of the sealing of Magna Carta (15 June 1215). To help celebrate these events a series of short videos will be broadcast on the Cross Track Projection (XTP) digital screens at London Underground stations every Wednesday throughout the Capital.
This collaboration reinforces Exterion Media’s commitment to engaging consumers through interesting and relevant content schedules; and supports its ongoing partnership strategy.
The content has been created by Parliament with Cognitive Media and will present short hand-drawn animations. The videos aim to bring important moments from the history of Parliament and UK democracy to life through key characters and interesting facts. The first episode will be broadcast on 21st January with new content being unveiled at London Underground stations every Wednesday for 12 weeks.
The campaign is part of a wider celebration of Parliament’s history taking place this year, intended to raise awareness and understanding of the UK’s political progress and its democratic heritage.
Jason Cotterrell, Managing Director, Exterion Media UK commented, “We’re thrilled to be part of the Parliament in the Making campaign which is not only highly visual and engaging but also educational. As an extremely effective way of reaching the many Londoners on an Underground platform, XTP is the perfect platform for an educational campaign such as this. This partnership demonstrates our pioneering approach to delivering interesting and targeted updates while creating a richer experience for consumers on the move.”
Tom O’Leary, Head of Outreach and Engagement, Houses of Parliament added, “These two significant parliamentary events in the United Kingdom’s history mark the start of our journey towards modern day rights and representation, so we want to raise as much awareness as possible. We’re delighted to be working with Exterion Media, bringing informative content to commuters in their downtime while waiting for a train.”