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Eric Kip appointed Managing Director for Exterion Media Netherlands

Eric Kip has been appointed as Managing Director for Exterion Media Netherlands. Eric is currently CEO at Blyk and will join Exterion Media on May 1st 2015.

Over the last 25 years Eric has held a number of senior marketing positions on both the client and agency side. As Marketing Director of Coca Cola, Eric contributed to the strong growth of the company’s brand portfolio. Moreover on the agency side, he improved the operational performance of Initiative and MediaCom, and was responsible for a range of clients across the Netherlands and EMEA. Eric is currently CEO of Blyk, an international mobile marketing company, where he has contributed to the growth and success of business’ new global strategy.

In response to his appointment Eric commented: “What a great challenge to lead Exterion Media Netherlands! In recent years the team has achieved a great performance that has been widely recognized and acknowledged. I look forward building on the team’s current success, and driving Exterion forward to play a leading role in the transformation of the industry."

Shaun Gregory, CEO at Exterion Media stated: “I’m thrilled that we’ve attracted someone with Eric’s credentials. His background spans both the buy and sell side of the advertising industry and he has worked with a range of major blue chip advertisers, both in the Netherlands and globally. His experience across multiple platforms, and more recently mobile, will provide us with some invaluable experience as we continue to transform the company into a consumer engagement business.

Our industry is going through huge change, and the transformation journey we’re on requires a new type of leadership. Eric has consistently demonstrated that he has what it takes, can adapt in complex situations and understands how to truly scale a business. Exterion Media Netherlands is cementing its position as market leader, significantly strengthened by the Hague tender, and we need to continue to drive this. Eric’s agency experience, coupled with his knowledge of the market, will help provide the foundations we need to take business to the next level.”