Exterion Media International Digital Expansion
Digital Out-of-Home (DOOH) advertising is stronger than ever at interacting with the connected and moving audiences. Our extensive digital expansion plans across our European markets for the upcoming months are very exciting.
Exterion Media is the number one DOOH media owner in the Netherlands. Following the recent acquisition of the Centercom network, advertising in the top 125 shopping malls in the Netherlands is now possible. Covering 74 municipalities in the NL, the network reaches over 3 million consumers per week! 500 full-motion digital screens are currently installed to target effectively the consumer at the ultimate point of purchase. In the course of 2016, an extension to 1000 screens is planned.
DOOH creates an impactful platform for brands to communicate with the consumers, and the audience notice it! 66.9% of French people reported that advertising on digital screens conveys a modern and innovative image to brands (SIMM-TGI OCS). With 38 digital billboards deployed in the main cities in France, brands can build great brand awareness across the country. 28 digital billboards are also installed around the Paris ring road - Europe’s busiest ring road with 1.3 million vehicles per day. Exterion Media France digital estate allows advertisers to pick from a variety of options and create a unique, targeted campaign.
Thanks to a continuous expansion of its digital portfolio, Exterion Media Ireland assets represent 44% of the total DOOH in the country. Over the past 18 months, 22 digital Rail pods have been installed adding up to the existing 117 digital retail dpods and to the four impactful Transvision screens in Dublin rail stations.
Exterion Media Spain is also capitalising on digital and is currently installing 10 large format digital screens called ‘monopoles’ at the entries and exits of the busiest Spanish highways in Madrid and Barcelona. The 10 monopoles will be installed by July 2016. 13 million impacts will be generated every month thanks to this new network!
After being awarded the largest Out-of-Home contract in the world, Exterion Media UK plans to enhance passenger journeys and consumer engagement for brands by improving station ambience through more attractive assets (including a suite of premium digital displays in key stations), rationalising and improved placement sympathetic to station environments. The robust asset strategy will create more dynamic opportunities for brands to connect with the London audience, including more relevant and engaging messages for consumers thanks to better targeting through data and insights.