Exterion Media Netherlands Wins Amsterdam GVB Bus Contract
Exterion Media Netherlands has won the contract to operate advertising on the Municipal Transport Company’s (GVB) buses in Amsterdam. This is the first time in nearly ten years that this opportunity has been available, and it offers advertisers an exciting new means of reaching and engaging with audiences in the heart of the Dutch capital.
GVB buses travel across the centre of the city and throughout Greater Amsterdam, from early morning until late at night. The ads will be placed on the side and rear end of 20 buses for a period of 4 to 8 weeks, and will be operating on alternating routes. This contract adds to Exterion Media’s extensive portfolio of bus formats, including buses across the UK and Ireland, and in Madrid and Valencia.
Guy Grimmelt, Marketing & Business Development Director at Exterion Media Netherlands commented: "Amsterdam’s buses are a unique opportunity for advertisers because of the impactful visibility they offer across the heart of the capital. Moreover, they fit perfectly with our railway concession as advertisers can target travellers as they travel into the city on the train, then continue the conversation as they take the bus to their final destination- and vice versa."