Exterion Media Netherlands and KRO create All Souls chapel in Amsterdam Central Station
In the run up to All Souls, the Roman Catholic day of prayer for the dead, the Dutch Catholic broadcasting organisation KRO has partnered with Exterion Media to bring a chapel to travellers in Amsterdam. Located in Amsterdam Central railway station’s busy entrance, the chapel is offering passersby the opportunity to step away from the crowds and light a candle for a lost loved one.
After lighting a candle passersby are asked to tell the stories of who they were remembering, which are recorded to be broadcast on KRO’s radio and television network. For those unable to light a candle in person, KRO is offering the opportunity to light a digital candle here. The chapel is open until 31st October from 7am to 8pm to reach as many of the station’s 260,000 daily passengers* as possible, whilst two members of promotional staff are on hand to provide more information and answer questions.
The chapel is part of KRO’s wider ‘Who did you light a candle for?’ campaign, which includes more than 2,200 posters in bus shelters and at train stations across the Netherlands, alongside their annual ‘Ode to the Dead’ television broadcasts.