Exterion Media Spain capitalises on Digital with new large format roadside screens
Exterion Media Spain capitalises on digital with the recent installation of 10 large-format digital screens called ‘Monopoles’. This initiative follows Exterion Media’s extensive digital expansion across its European markets.
Digital display is one of Spain’s favourite advertising formats. According to a study conducted by the Interactive Advertising Bureau (IAB) about digital display, 79% of Spanish people (18-55) think that digital OOH creates a connection between brands and audiences. 82% also believe that digital OOH improves brand image.
The Monopoles are located at the entries and exits of the busiest highways in the two largest Spanish cities Madrid (6 screens) and Barcelona (4 screens). 13 million impacts are generated every month thanks to this new network.
The screens’ large size (60sqm), coupled with the most advanced LED technology and ability for broadcasting dynamic and flexible content, make Monopoles the perfect platform for an impactful campaign.