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Exterion Media Spain helps Beko celebrate the basketball World Cup

Exterion Media Spain and home appliances brand Beko have celebrated the arrival of the basketball World Cup in Spain with an eye-catching new canvas. The giant 216m2 canvas is located in one of Madrid’s busiest and most popular squares, Puerta del Sol, and above the city’s busiest metro station with an annual footfall of 57 million*.

Held every four years, this year the Basketball World Cup took place in six cities across Spain with Madrid hosting the final game. As a main sponsor of the games, Beko aimed to aimed to capture the attention of both locals and sports fans visiting from across the globe. Cleverly designed by Publips to blend into the surrounding buildings, the canvas showed fans from around the world celebrating the games by cheering, throwing basketballs, and waving flags.

* Metro Madrid Annual Report 2012 - Vodafone Sol (Entries, Exits and Transfers)