Exterion Media about to build the biggest DOOH network in the NL
On February 18th, Exterion Media and Centercom announced that, starting from 1st March, the entire Centercom shopping mall network is to be taken over by Exterion Media. The network consists of 125 of the biggest shopping malls in the Netherlands, such as: Hoog Catharijne in Utrecht, Stadshart Amstelveen and In de Bogaard in Rijswijk.
There are currently 500 digital screens installed in 52 shopping malls. The traditional assets across all the malls will be digitalised by Exterion Media over the course of 2016. This acquisition will result in Exterion Media having the biggest Digital Out-of-Home advertising network in the Netherlands, consolidating its position in the OOH market.
Eric Kip, Managing Director of Exterion Media, said, “In the past 15 years, Centercom has built up a solid retail network within the Netherlands. . This acquisition supports our mission of ‘Engaging Audiences’.. The addition of the Centercom shopping mall network, enables us to provide advertisers with a unique variety of Out-of-Home formats. After installing the first digital screens in Amsterdam Central station we have now gained this extensive digital network throughout the Netherlands, reaching even more shoppers and offering a higher national reach. We fully believe in the power of DOOH.”