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Exterion Media UK's work.shop.play. community wins prestigious industry award

Our online urban community work.shop.play. has been awarded the accolade of Insight Panel of The Year at the 2014 Vision Critical EMEA Summit. Vision Critical manages over 700 communities and each year awards a prize for the best performing EMEA community.

work.shop.play., the only B2B company shortlisted this year, fought off strong competition from brands including Vodafone, Nandos and Adidas to win the coveted award, voted for by 110 industry peers. Finalists were required to demonstrate the success of their community, following an initial written entry. The prize is further recognition for the online panel after it was named Runner Up at the 2013 awards.

The award win follows a successful year for work.shop.play., the insights from which offer leading Out-of-Home media company Exterion Media unparalleled insight into the thoughts, mind-sets and behaviours of urban audiences. The panel has seen astounding growth of more than 50% in 2014; membership numbers now stand at 10,634 up from 6,823 at the start of the year; making it the biggest online urban community of its kind in the media industry. In addition, a 50 strong mobile community has been launched, helping to deliver invaluable consumer insight to Exterion Media’s key partners.

Simon Harrington, Marketing Director, Exterion Media commented on the win “We are absolutely thrilled to have been presented with this award. It’s evidence of the hard graft the work.shop.play. team has put in to make the community a success. work.shop.play. launched in 2011 with the aim of garnering knowledge to help us communicate the value of urban audiences to brands and advertisers. No other media owner has the ability to offer this level of insight into consumers’ lifestyles, attitudes and behaviours while simultaneously allowing brands the opportunity to test out some of their new propositions on key target markets. We look forward to building on the success of work.shop.play. and will continue to lead the way in offering exclusive insight into the hearts and minds of urbanites.”