How to influence shoppers' decisions during Christmas?
Shopper confidence was high during Christmas 2015, with sales rising by 2.3% compared to the previous year. We have been able to dig deeper into this crucial period of the year for retailers by using our very own work.shop.play. online community of 11,000 UK urbanites. Here are some interesting facts:
52% of Londoners didn’t start their shopping last year until December - 16% left it until the last week. When it comes to Christmas spending, the top gifting category was clothes & accessories (55%), followed by perfume (25%).
47% shopped without knowing what they wanted to buy – and could have done with a little inspiration! Our modern and iconic Wrapped Routemaster Bus is the perfect platform for reaching and inspiring this valuable audience at the heart of the capital.
3.2 million Londoners thought about gift decisions whilst travelling on public transport - what better way to inspire them than displaying your brand on impactful formats across London Underground?
In the lead up to Christmas, almost 9 in 10 Londoners spent up to 12 hours shopping! Advertising at Westfield Stratford, the most visited shopping centre in the UK with an annual footfall of 45.5 million, will ensure the best visibility at this crucial time of the year.
Click here to discover some more exciting insights: UK Christmas Insights 2016