Lay's puts travellers' taste buds to the test in Rotterdam
To launch their ‘guess the flavour’ competition, where people were asked to guess the mystery flavours of three different packets of crisps, the crisp company Lay’s ran a mouth-watering Outdoor campaign. Three bus shelters in Rotterdam were covered with bags of Lay’s Raay de Smaak mystery crisps, and passers-by were able to help themselves to a packet and guess the flavours, to be in with a chance of winning €10,000.
Alongside these ‘edible’ shelters, Lay’s also used regular bus shelters to promote their campaign. These were each located within 300m from supermarkets to encourage passers-by to purchase the crisps and take up the challenge.
Marie-Céline Nooteboom, Lay's Brand Manager, PepsiCo Benelux commented; "Exterion Media’s willingness to develop a playful Outdoor campaign in a very short time has resulted in an impactful and innovative campaign; the tastiest and first edible shelters in the Netherlands! The execution of the creative idea was perfect, and working with Exterion Media was a very positive experience with lots of "can-do" mentality.”