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OOH – an effective way to reach valuable audiences at The World Travel Market 2016

The World Travel Market (WTM) brings together key decision makers within the world of travel to ExCeL London every year. The international, premier B2B event attracts more than 50,000 senior travel industry professionals from around 182 countries, who have a direct influence in purchasing decisions. This is a unique opportunity for advertisers to target key travel industry professionals.

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65% of London city workers are regular public transport users, and international visitors to WTM will similarly rely on public transport to reach the venue. Exterion Media’s Out-of-Home assets can help brands target WTM attendees journeying to, and from the event, and can give exhibitors a platform for shouting about their presence. Aligning brands’ campaigns to such an important industry event through Out-of-Home is the perfect way to contextually influence a targeted audience on the move.

An average of 8.7 million people see advertising on London Underground every week. To combine this reach with impact, station dominations are unmissable ways to target an audience on the move across the city. Advertisers can dominate key stations such as Prince Regent DLR, where WTM attendees from all over the world alight to enter the ExCeL venue.

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Canary Wharf is one of the most dramatic and iconic dominations available, targeting one of the busiest commuter hubs in close proximity to ExCeL London.

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Situated below London’s buzzing financial services district, the iconic Bank travellator asset is exclusively located in a solus environment along an 80m tunnel connecting the Waterloo and City line to other lines in Bank station. Given the Jubilee line’s quick links to ExCel London, brands can be in a unique position to provide a narrative to commuters connecting at Bank around WTM.

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Brands can also capture the commuter and pedestrian audience along the streets of London by wrapping an iconic London red bus. Wrapped buses are likened to a moving billboard, navigating the heart of London creating impact at scale - on average, around 30 million people see Bus advertising every week.

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These high-impact sites across the city during unique events such as WTM allow brands to reach a valuable and influential audience at multiple touchpoints during their journey.