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Proxama announces new contract with Exterion Media

London bus

Proxama PLC (AIM: PROX), the international mobile commerce Company specialising in proximity marketing and provider of end-to-end payment solutions for card issuers, is pleased to announce that it has been awarded  a contract with Exterion Media (UK) Limited (“Exterion”), Europe’s largest privately owned out–of-home media owner.

The company's proximity marketing division, which focuses on connecting consumers to retailers and brands via Bluetooth Beacon technology, will provide Exterion with a managed service to deliver proximity marketing services to consumers’ smartphones, whilst using public transport.  The contract is for up to three years and the first phase will look to build on the successful trial conducted on buses in Norwich late last year, with a roll-out to UK major cities.

This Exterion partnership represents a significant milestone in Proxama delivering their strategy.

Exterion has a nationwide portfolio of advertising environments in the largest urban areas in the country. They also own media sites in numerous high footfall locations in London and are the sole providers of advertising space on Transport for London’s bus and Underground services. 

Jason Cotterrell, Managing Director of Exterion comments “We are pleased to announce this commercial partnership with Proxama. Consumer engagement is at the heart of what we do and we are excited to embark on a partnership that will help advertisers engage with and inform audiences on the move.”

Jon Worley, CEO of Proxama marketing division comments, “We are very pleased to have won this contract with Exterion.  It is a great opportunity to demonstrate the potential of our mobile-based marketing solutions and we believe that advertisers will see increased engagement from those consumers who have chosen to receive the messages. For the marketing division, this contract is another success in our strategy of expanding the Proxama Network into primary sectors, including transport. ”