Unique bus advertising opportunity in Madrid during the Christmas period
Exterion Media Spain recently won the tender to manage advertising on the ‘Xmas buses’, the Madrid Christmas buses.
These 10 exclusive buses are double deckers that will run through the streets of Madrid city centre, passing all the main shopping areas. They will operate during the Christmas period whilst the streets are lit with festive lights.
For over a month, starting from the 3rd of December, this unique platform will provide advertisers with the opportunity to have amazing visibility every evening during peak times.
The charming Christmas lights attract many shoppers to the streets of Madrid providing the perfect opportunity for brands to reach the valuable and affluent audience in the heart of the Spanish capital. Brands will be able to capitalise on this one-off Out of Home asset during a time where many are alert and out and about with purchase intentions.