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work.shop.play. launches in the Netherlands and Ireland

workshopplay launchExterion Media Netherlands and Ireland/Northern Ireland have announced the launch of their work.shop.play. audience research panels. Following the success of the Exterion Media UK initiative, which currently has over 10,000 members on the panel, the two new panels will provide exclusive insights into the behaviour, thoughts and motivations of audiences across the Netherlands, Republic of Ireland and Northern Ireland.

The Dutch and Irish work.shop.play panels will send regular surveys on a series of topics ranging from opinions and views on current affairs to behavioural insights. The two new panels therefore create a fantastic opportunity to have a regular dialogue with audiences and gain exclusive insights relevant to the specific market which can then be used to help shape clients’ products, services and communications.

Martin Heatley, General Manager at Exterion Media Northern Ireland, commented: “Having such exclusive insight into peoples’ behaviour, their decisions and thought processes, will prove absolutely invaluable to our clients and partners, as well as businesses that regularly use of out of home advertising to reach and engage their desired audience.”

To discover the results of work.shop.play. Ireland’s first survey revealing the strange behaviours of smart device owners , for example 75% of Irish urban audiences treat their smart device like a partner they cannot live without, click here.