work.shop.play., a pioneering initiative running in the UK, Ireland and Northern Ireland, and the Netherlands, is an online research panel that invites audiences to take part in regular surveys to gain insight into the everyday lives of the Outdoor audience.
Each market is constantly building up their own work.shop.play. insight community to better understand their market’s audience’s opinions, mindsets and behaviours which can then be used to shape products and guide communication throughout their business and beyond to their clients and agencies.
Regular interaction with the panels in the form of weekly surveys provide fast, robust and up to date research on a broad range of topics including fashion, utilities, movies, pensions, cars and cosmetics plus many more.
If you would like to find out more, or if you live in the UK, Ireland or the Netherlands and would like to sign up to your local work.shop.play. insight community, please click on the relevant link below.