Country Group
Contact Us Give us a call: +44 (0)207 482 3000
Follow us


We understand you may still have questions about Outdoor advertising and how it can work for you, so we've pulled together a selection of the most common and frequently-asked questions we regularly answer.

Check these out below and if you still can’t find what you’re looking for, don’t hesitate to get in touch with us.

  • Absolutely nothing. Some people will talk about ‘Out-of-Home’ or ‘OOH’ advertising and others will talk about ‘Outdoor’ advertising. All of these terms mean the same thing and refer to any type of advertising that reaches audiences when they are on the move or outside of their home. It is made up of multiple formats including roadside, transport and retail advertising as well as digital screens.

  • That’s up to you! We have many different panel types and sizes to chose from – roadside billboards, shopping centre poster sites, metro, train and intercity tram stations, inside and outside of buses and trains, stadia, street furniture and premium digital networks... to name a few!

    We will work closely with you to build an effective advertising campaign that meets your objectives, no matter how big or small your advertising budget.

  • Because we have a wide range of formats to choose from, we are in a great position to help you decide which format or combination of formats will deliver the best campaign for your needs.

    Whether you want to target a specific audience, a major city or are planning a larger campaign across several cities or even countries, our experienced team will help you choose the formats which reach the right audience, at the right time, in the right place.

  • Advertising on traditional poster sites lasts for two weeks. So if you want your advertising message to appear on the side of a bus for example, it will be seen by people for 14 consecutive days, also known as a cycle. Each of our markets has their own posting calendar which will help you plan your campaign timing.

    If a two week timing cycle doesn’t suit your plans then you should consider advertising on a digital network. The flexibility of digital allows you to advertise for as long or as short a time as you want and can even enable you to display your message contextually depending on a factor of your choosing such as time, temperature or what is happening in the news.

  • Whether you want to advertise to people close to your business or cast your net further afield nationally or internationally, we can deliver.

    Our team will work with you to understand your objectives and create a list of sites and formats that best suit your needs. Where we have transport networks, this includes looking at specific routes to target the most relevant audience for your campaign.

  • Firstly don’t worry. Our team will help to guide you or your agency through this step.

    We have technical specifications for artwork across all of our traditional and digital formats so you will know exactly what shape, size and resolution each of your ads need to be.

    In some of our markets our creative teams can also work with you to develop innovative advertising solutions in-house for both traditional and digital executions.

    Our production teams will organise the printing of your ads across traditional formats and arrange for these to be delivered to our operations team who will install them for you.

  • Firstly, you will need to identify the most relevant team to assist you with planning your campaign. The best starting point for this is to contact the sales team closest to you. They will be able to answer any additional questions you may have and get you started on your journey with Outdoor. You can find out more information about each of our markets, including contact details, by visiting our markets page.

    When you first contact us, the more information we know about you, the better we can assist you and create a truly targeted and effective proposal that will meet your needs. We’ve listed the information that would be a great help below, and to make it even easier for you we have created a simple form you can fill out and send to us.

    • Your name & contact details
    • Client or Agency (if applicable)
    • Campaign objectives – what is your marketing problem / what do you want to achieve through your campaign?
    • Target audience – who do you want to see your campaign?
    • Location – where do you want your campaign to run i.e. what city or country?
    • Campaign timing – when do you want your campaign to run?
    • Campaign budget range – how much do you want to spend on Outdoor advertising?
    • Any other information you think may be helpful
  • We value your business and want to build and maintain a long term relationship with you.

    So once you’ve launched your campaign with us, we don’t want our relationship to end. We offer a range of aftercare services which we would be more than happy to discuss with you.

Still not convinced about outdoor advertising?

That's OK, we understand it can be daunting trying something new or different.

Instead of just taking our word for it, why not take a look at some of the recent Campaign Showcases we have. These are examples of recent Outdoor campaigns some of our clients have run and may just provide you with the inspiration you're looking for to try Outdoor. 

We also update our Media Gallery regularly with great images and videos that highlight some of the best Outdoor campaigns that are running across our network.

Got a question? Let us get in touch

Mandatory fields *

View our privacy policy

Want to know more?
Get in touch +44 (0)207 482 3000