Outdoor advertising doesn't just engage audiences – it engages the right audiences.
People who make regular journeys to commute, shop or meet friends are often younger, dynamic and affluent – exactly the kind of audience advertisers want to attract.
Research shows that Out-of-Home audiences are:
51% earn over €30,000
Younger than average
28% are between 18-34 yrs old
In an open mindset
59% “thought about” the brand or considered buying it after seeing an Out-of-Home ad
Tech-savvy and hyperconnected
75% own a smart device
Light TV users
31% more likely to watch only 1–2 hours of TV per day
42% bought something on impulse in the last week
Source: 1. Europe On The Move, 2011, survey size of 9665 across 6 European markets 2. Europe On The Move, 2011 – the sample was segmented in to three – high/medium/low based on the time spent OOH. This statistic is a comparison between high and low segments 3. Interactive Europe, 2013, survey size of 5600 across 6 European markets.