To encourage greater interactivity across Outdoor, Exterion Media ran 'Interactive Month', a month-long initiative urging brands to include an interactive component into their Outdoor campaigns.
As part of this, Bacardi ran an interactive campaign that combined Outdoor with social media. Using digital Europanels and bus shelters, members of the public were invited to enter into a competition to win a Bacardi Oaktober Party, a fully catered house party.
To enter, passers-by were encouraged to have their picture taken by one of the interactive panels and, via the social media-enabled digital screens, share it on Bacardi’s Facebook page. The engaging campaign had an average of 500 photos taken per day across the five sites.