Heinz Giant 3D Ketchup Bottle
Heinz have launched the new Heinz Tomato Ketchup - 50% Less Sugars & 25% Less Salt. The innovative Outdoor billboard displays a giant 3D replica of the iconic Heinz Ketchup bottle with 3D vines and leaves. The campaign is part of nationwide Outdoor Advertising campaign aimed at reaching consumers looking for healthier choices. The creative treatment can also be seen on 6 sheet PurchasePoint posters across the Exterion Media Retail network at supermarkets and shopping centres across Dublin, Cork, Limerick , Galway and Waterford.
Pictured : Emily O'Kane, Marketing Manager and Alan Rochford, Country Manager Heinz
The Heinz 3D Special is eyecatching and highlights the innovative and creative side of OOH advertising. Running the special alongside a Traditional OOH campaign allows for standout and showcases the new product very effectively."
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Anne McNamara, Account Manager Kinetic Ireland