Microsoft Play Café
Heuston Station played host to the Microsoft Play Café which allowed commuters to take a tour of and experience the new Windows 8 Tablet. The Windows 8 Team then went mobile, interacting and engaging with business travellers on the Cork/Dublin train as they journeyed between the two major cities over the course of a week.
"We approached Exterion Media and Irish Rail with a novel concept to target a consumer segment. The teams worked with us in an extremely proactive manner to make the most of a great opportunity to engage their passengers. From start to finish, each and every member of staff made our efforts as easy as possible to execute and were nothing but hospitable. We're already looking at our next engagement.”
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Bob Coggins, CEO Campus.ie.