A comprehensive study of peoples behaviours and feelings whilst 'on the move', Europe on the Move demonstrates that outdoor advertising reaches the kind of audiences advertisers want to get in front of; they are active, technologically savvy, bigger spenders, and generally more engaged in the world around them.
It is also an audience that is highly receptive and responsive to messages. Europe on the Move provides a different perspective on the consumer. It provides a deeper understanding of peoples mindsets when they're out and explores how they interact, engage and view outdoor advertising.
In particular, the study tells us more about how technology is changing our relationship with outdoor advertising. We are in an era where 'dead time' is dying. With smartphone use becoming the norm, technology is unlocking our productivity, allowing us to purchase, research, and share; wherever we are.