Exterion Media Ireland have played host to the Microsoft Play Café in Heuston Station and on the Dublin to Cork train. The Microsoft Play Café was launched in Heuston Station on Fri. 4th April to demonstrate the new Windows 8 tablet to morning commuters in Heuston Station.
Commuters were invited to take a break from their busy commute, relax with a coffee and take a tour of the Windows 8 tablet. The Windows 8 Team then went mobile by targeting the business community onboard the Dublin/Cork train. The Microsoft Play Café travelled on the Dublin/Cork train from Monday 7th through to Friday 11th of April engaging with commuters between the two cities.
Bob Coggins, CEO of Campus.ie said
"We approached Exterion Media & Irish Rail with a novel concept to target a consumer segment. The teams worked with us in an extremely proactive manner to make the most of a great opportunity to engage their passengers. From start to finish, each and every member of staff made our efforts as easy as possible to execute and were nothing but hospitable. We're already looking at our next engagement".