Look for Longer
As championship season is in full swing, Exterion Media Ireland, GAA, OMD and Specsavers have come together in a collaborative campaign to focus on and celebrate Specsavers’ sponsorship of Hawkeye in a creative and interactive way which will appeal to GAA fans throughout the country.
The campaign, “LookforLonger.ie”, asks members of the public to identify GAA clubs across the 32 counties via a series of cryptic clues displayed on posters and digital OOH formats throughout the country. The competition tests GAA fans on their knowledge of these local clubs. The clue given to help participants is ‘Tubercurry’ depicted as a carton of vindaloo sauce.
The Outdoor campaign appears on 48 Sheet billboards, 6 sheet poster sites and is broadcast on the Exterion Media digital OOH network.
Competition players enter online at lookforlonger.ie for a chance to win tickets to the All Ireland Finals later this year.
Commenting on the campaign Peter McKenna of Croke Park said :
“We are very excited to be involved in such an innovative campaign. Above all it is an excellent fit for Specsavers, sponsors of Hawkeye, as GAA fans will need a keen eye to spot the clubs which have been cryptically illustrated in the LookforLonger challenge.”
Colin Leahy, Managing Director of Exterion Media said:
“This is an exciting project to be involved in with our partners in the GAA. We are delighted to be able to deliver the campaign that gets right down to local level.”
The campaign was designed and coordinated by Exterion Media, the GAA (Gaelic Athletic Association) and media agency OMD.