McCambridge Bread win Love Irish Food Brand Award
Love Irish Food and Exterion Media have today announced McCambridge Bread as the winner of The Love Irish Food 2016 Brand Development Award. This award will see Love Irish Food member McCambridge Bread receive €70,000 worth of Out-of-Home advertising space from Exterion Media. To mark the fifth year of the award, OwensDDB Advertising Agency will also provide McCambridge Bread with an €10,000 creative bursary towards the campaign. The extensive out-of-home campaign will appear nationally for two weeks across Exterion Media’s PurchasePoints retail portfolio and across their premium digital Out-of-Home Retail network. The package also includes print production and digital animation. Love Irish Food and Exterion Media will also mentor McCambridge Bread and help plan the campaign to ensure it delivers the optimum results for McCambridge business objectives.McCambridge Bread is an Irish owned bread maker established in 1945. Its range includes traditional, gluten-free and artisan breads.
Accepting the Brand Development Award, McCambridge Director, Michael McCambridge, said: “I am absolutely delighted to have won the Love Irish Food Brand Development Award. It very important for our brand to be associated with Love Irish Food and the great work they do showcasing quality Irish food brands that are made in Ireland. We are confident that the Out-of-Home campaign from Exterion Media will allow us to reach premium audiences in the shopping environment, help influence brand choice and drive sales of our brand. This award will assist us in achieving our aim of encouraging consumers to eat healthier breads generally and Irish soda/wheaten breads particularly.”
Congratulating McCambridge Bread on winning the Brand Development Award, Kieran Rumley, Executive Director, Love Irish Food said: “Throughout the process of selecting a winner for this award we saw huge dedication from all of the shortlisted candidates. We at Love Irish Food are very proud of this initiative and it’s very reflective of the core goal of Love Irish Food as an organisation that is to promote and support Irish manufactured food and drink brands. After due consideration of the very strong entries, the judges felt that McCambridge was the worthy winner. “This award will give McCambridge Bread a huge opportunity to directly connect with its target audience through a new dimension and continue to grow its brand. We look forward to seeing the campaign early in 2017.”