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Anatomy of a Bus

Bus dissected into its component parts

Anatomy of a Bus brochure cover

Bus is a multi-format media capable of delivering all types of marketing communication. It comes in a number of different shapes and sizes, so to help you understand how best to use each of the formats, we have dissected the Bus into its component parts.

Whether you’re driving brand awareness, promoting an offer, launching a new product or looking for a direct response, or indeed all of these things, Bus advertising can communicate your message to a large and valuable audience, quickly and affordably.

Bus advertising talks to two discrete audiences, those that travel on buses and those that see the ads from the outside - both of which are huge. The Anatomy of a Bus explains the differences between the two groups and the best way to target them.

So, if you want to be big, be bold, and be seen, then Bus is right up your street!

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workshopplay Urban audience panel

Download the Bus Planning Guide

The Bus Planning Guide is packed with the latest information including recommended weights by format and depot.


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