Bus Creative Guidelines
This is your guide to getting the most mileage from all our bus site types.
We’ve summed up each format, noted the differences between them, and demonstrated which audiences they should be targeted at to be most effective.
Bus gives brands a unique opportunity to be big, be bold, be seen and really get their message moving. But if you’re new to designing for Bus or unfamiliar with the formats, getting it right first time can be challenging –because there isn’t a ‘one size fits all’ canvas.
However, if you follow our top tips in this guide, then nothing should stop your message and content from having huge impact.