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Bus Supersides Driving Traffic Online

superside case study details


In November 2014, Exterion Media Northern Ireland launched a campaign for it’s online research panel, work.shop.play, using Bus

Supersides.  The “Pssst!” campaign creative, with its touch of irony, promoted the ‘not so secret’ work.shop.play. community to thousands of shoppers on high streets across NI.

The shape Bus Supersides makes them ideal for delivering eye-catching headlines and promoting call-to-action prompts such as a website address.

As a result of the campaign, visits to workshopplay.ie tripled whilst there was a tenfold increase in new members compared to the period directly prior to the campaign. Back to Campaign Showcase

Information

Bus Supersides Driving Traffic Online

1in5

work.shop.play. members in Northern Ireland have joined after seeing advertising on the outside of a bus!


63%

of work.shop.play. members in NI joined using a smartphone or tablet – reinforcing the ability to drive response from audiences on the move!