Bus Solus Rears drive sales leads for Flogas
Client Testimonial: Flogas
What persuaded you to use Bus Advertising?
I believed Solus Rear Panels provided Flogas with the most cost effective option for communicating our offering out of the various different options we investigated. It also provided us with the ability to target effectively on a geographical basis which is crucial for the particular product offering we were selling.
Who was your campaign targeting?
Flogas were targeting homeowners in the region of 35 – 55 years of age, living outside the natural gas area.
What were your campaign aims?
To increase the number of sales leads from the domestic central heating market. We achieved this, recording a 50% increase in enquiries over the period. 65% of leads during this period can be attributed to the Bus Solus Rear campaign.
What effect has the campaign had on your business?
Aside from the increase in sales leads, the campaign has strengthened the brand awareness of Flogas within our core target areas. Independent market research revealed to us that the Solus panel campaign had a significantly higher recall rate amongst the target audience, compared with radio (which ran alongside the Bus Solus Rears). Strategically, the results above have caused us reshape our marketing plans going forward.
Paul Ruegg, Marketing Manager
For more information on Bus Solus Rears visit the Our Media section.
Back to Campaign Showcase