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Local Advertising for Local Councils

The Northern Ireland Public say Bus Advertising is an effective way for their Local Council to communicate with them. 

Advertising on bus is a truly effective way for local councils to reach the 585,000 people who see advertising on the outside of a bus across Northern Ireland every week. Part of the reason is because bus is one of the most trusted mediums.

  • Buses go where people - demonstrated by the 66.9 million passenger journeys made on Bus in Northern Ireland every year.
  • Bus fits with the way the NI public live their lives
  • Bus is part of the social fabric of Northern Ireland
  • Bus mirrors population distribution, thus delivering a campaign presence where it matters most

“Thinking about advertising generally...How effective a method do you think advertising on buses is for local councils to communicate with you?”

The map below reveals the percentage of Northern Ireland Public who agree bus is effective for local councils to communicate with them.

Local Councils Research Results infographic

"Imagine you were responsible for your local council's advertising choices...Which, if any, would you advertise more of?”

The Northern Ireland Public said…

Local Council Research Results Infographic

Source: YouGov, Aug 2013

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Information

Bus advertising is ideal for local councils to communicate with the NI Public

65%

of the NI public said bus advertising is an effective way for local councils to communicate with them.


71%

In some parts of NI as much as 71% of people said bus advertising is effective way for local councils to communicate with them.