Local Advertising for Local Councils
The Northern Ireland Public say Bus Advertising is an effective way for their Local Council to communicate with them.
Advertising on bus is a truly effective way for local councils to reach the 585,000 people who see advertising on the outside of a bus across Northern Ireland every week. Part of the reason is because bus is one of the most trusted mediums.
- Buses go where people - demonstrated by the 66.9 million passenger journeys made on Bus in Northern Ireland every year.
- Bus fits with the way the NI public live their lives
- Bus is part of the social fabric of Northern Ireland
- Bus mirrors population distribution, thus delivering a campaign presence where it matters most
“Thinking about advertising generally...How effective a method do you think advertising on buses is for local councils to communicate with you?”
The map below reveals the percentage of Northern Ireland Public who agree bus is effective for local councils to communicate with them.
"Imagine you were responsible for your local council's advertising choices...Which, if any, would you advertise more of?”
The Northern Ireland Public said…
Source: YouGov, Aug 2013
Back to Campaign Showcase