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Bus Advertising

Bus is a multi-format media capable of delivering all types of marketing communication, and to make sure you get the most out of this versatile medium, we have tailored our packaging to be more effective at maximising your campaign coverage against your core objectives.

Whether you want to have a conversation with Belfast City, Greater Belfast, all of Northern Ireland or just your local area, Exterion Media can target these areas with Bus. 

Let us take you on a journey of how Bus advertising can work for you by watching our #ThinkBus video.

Think Bus Play Button

Exterion Media Northern Ireland Audience

You can explore the various bus advertising formats available and their unique benefits by expanding each section below.


  • Bus offers flexible advertising solutions to reach target audiences in towns and cities throughout Northern Ireland.  With work.shop.play. providing a new layer of insight into the audience that each Bus format can deliver, Exterion Media is able to tailor advertising campaigns in accordance with your campaign needs.

    Whether you want to have a conversation with Belfast City, Greater Belfast, all of Northern Ireland or just your local area, Exterion Media can target these areas with Bus. 

    Our bus formats are now grouped to better reflect the value they deliver, to make it as easy as possible for you to choose which format you need. You can select to have instant IMPACT on your audience, reach them when they are most easily influenced on the HIGH STREET, achieve maximum COVER, talk to your LOCAL community, create a campaign that takes on ICONIC status or connect with the on board audience when they have the DWELL TIME and can take action. 

    The Bus Planning Wheel

    NI Bus Planning Wheel


  • T-Sides are the most distinctive format on bus and play host to powerful visuals as well as eye-grabbing headlines: a strong combination when mixed with the high coverage that bus advertising delivers. 

    Exterion Media Northern Ireland Outdoor Advertising Bus Billboard Retail

    For even greater impact, Illuminated T-Sides are available seasonally, providing unmissable stand out during Autumn and Winter months.


    Exterion Media Northern Ireland Outdoor Advertising Bus Billboard Retail

    Did you know?

    A 2 week T-Sides campaign in Greater Belfast reaches 84% of Adults 15+ an average of 3.6 times across the campaign period (Source: JNOR)

  • Supersides act as a giant megaphone, projecting your core message to the thousands of people who walk up and down our high streets every day. Placed 10 feet in the air on double deck buses, they reach above the clutter and demand attention from pedestrians.

    Exterion Media Northern Ireland Outdoor Advertising Bus Billboard Retail

    Did you know?

    The shape of a Superside is ideal for delivering eye-catching headlines or promoting call to action prompts such as a website address.

  • Streetliners are regarded as Bus’ answer to a local notice board on wheels. They are perfect for brands who want to engage consumers in the heart of their communities and get them talking.

    Bus streetliner advert

    Did you know?

    Streetliners are available on both sides of single deck buses, and positioned at eye level, ideal for targeting pedestrians and motorists in your local community. 

  • Solus Rears offer the chance to have a one-to-one conversation with your target audience – the ideal medium for interacting with drivers and their passengers at a time when they have time to absorb your message and call to action details.

    Exterion Media Northern Ireland Outdoor Advertising Bus Billboard Retail

    Did you know?

    As their name suggests, Solus Rears ensures you are the only advertiser visible on that bus to the vehicle behind – offering great solus stand out for your message


  • Mega Rears are available on double deck buses whilst Super Rears are available on single decks.  Both formats allow you to showcase your brand with huge impact by covering the entire back of the bus.

    Exterion Media Northern Ireland Outdoor Advertising Bus Billboard Retail

    Did you know?

    Mega and Super Rears are ideal for building and maintaining brand awareness over a longer period of time, gaining maximum value from bus advertising.


  • A fully wrapped bus, either double deck of single deck, provides ownership of the bus allowing you to really let the creative juices flow and make a real statement on the street.

    Exterion Media Northern Ireland Outdoor Advertising Bus Billboard Retail

    Did you know?

    Long life vinyl means that fully wrapped buses can run for longer duration and deliver a continual presence, driving and maintaining awareness of your brand.


  • Passenger Panels are available in 2 different sizes – A2 Back of Driver and Commuter Card.  Regardless of which format you choose, they both offer excellent dwell time allowing you to talk to people when they have time to absorb your message and take action.

    Bus Internal Passenger Panel advert

    Did you know?

    66.9 million Passenger journeys are made across Metro and Ulsterbus services every year (Source: Translink).



Not what you're looking for? Why not view our point of sale or roadside billboard solutions?

Prefer to talk to someone? Call us on 028 9104 2116