Coca-Cola brands dominate Tesco Northern Ireland with Exterion Media POS Solutions
Coca-Cola brands dominate Tesco Northern Ireland with Exterion Media Point of Sale Solutions
Coca-Cola brands including Sprite, Fanta and Diet Coke have dominated Tesco stores across Northern Ireland through use of Exterion Media’s suite of Point of Sale Solution formats.
The combined use of PurchasePoints 6 sheets, StorePoints and Trolley Handles at Northern Ireland’s largest supermarket multiple, ensured the brand was unmissable to shoppers, both as they entered the store, and throughout their time in-store. All key moments when shoppers are making those all important purchase decisions.
The premium, store entrance located, PurchasePoints 6 sheets and StorePoints delivered impact on entry to the store, whilst Trolley Handles provided extended dwell time for the brand right along the shoppers’ journey throughout the store.
The campaign was planned and bought by Mediacom and Kinetic Ireland