Following on from its success in 2014, GAA, Exterion Media Ireland , OMD Ireland and Specsavers are running their “LookforLonger” competition once again this summer. The campaign celebrates Specsavers’ sponsorship of Hawkeye during the GAA Football and Hurling All-Ireland Championships and gives GAA fans a chance to win tickets to the All-Ireland Finals in September.
The competition centres on identifying GAA clubs in the 32 counties of Ireland from a series of pictorial clues. The campaign is supported by a large Out-of-Home campaign and will appear on CommuterSquares, 48 Sheets, 6 Sheets and on the Exterion Media Digital network. Entry to the competition is via www.lookforlonger.ie. Look for Longer runs until 28th August.
Commenting on the campaign, Peter McKenna of Croke Park said
“We are very excited to once again be involved in such an innovative campaign. Above all it is an excellent fit for Specsavers, sponsors of Hawkeye, as GAA fans will need a keen eye to spot the clubs which have been cryptically illustrated in the LookforLonger challenge.”
Tim Griffiths, Managing Director of OMD Ireland said
“We are delighted to once again be collaborating with Specsavers, Exterion and the GAA on the Look for Longer campaign to celebrate the sponsorship of Hawkeye. Hawkeye has brought an added dimension to the GAA and this competition allows people to test their GAA knowledge in a fun and engaging manner.”
Julie Fisher, Specsavers senior regional marketing manager, commented:
“We wanted to create a fun vision-based competition which would also celebrate national pride in the GAA. Once you correctly answer a county clue we give you a nugget of information on the origins of county colours. The teams have been masterfully illustrated, exceeding all our expectations and we hope entrants have a lot of fun decoding it.”
Colin Leahy, Managing Director of Exterion Media said:
“This is a great competition to be involved with and demonstrates the ability of Outdoor to drive people online and reach the heartlands of GAA supporters.”
The campaign was designed and co-ordinated by the GAA (Gaelic Athletic Association), Exterion Media and Ireland’s leading media agency OMD Ireland.