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Exterion Media today announced that it will appoint Shaun Gregory as Chief Executive Officer.

Sean Gregory Exterion Media

Exterion Media today announced that it will appoint Shaun Gregory as Chief Executive Officer. Gregory is currently Managing Director of Advertising at Telefónica where he has been leading the transformation and growth of Telefónica’s Advertising businesses globally, developing pioneering marketing solutions in the digital world.

Prior to his role at Telefónica, Gregory held a number of executive roles at companies including Telegraph Media Group and EMAP, where he was Managing Director of National Brands. He has over 25 years media experience, both in the UK and internationally, spanning all forms of media. He is an insightful and respected authority in the advertising field, and has served on a number of industry trade bodies, including the Global Board of the Mobile Marketing Association and The Children’s Panel for the Advertising Association. He is also Non Executive Chairman at WEVE, a UK joint venture between Vodafone, Everything Everywhere and Telefónica and currently serves as a Non Executive Director on various Boards, including Ocean Outdoor, the UK’s leading player in large format digital Out-of-Home.

Gregory said:

“It's widely recognised that this is an exciting and transformative time for the Out-of-Home sector. No other form of media is better placed to take advantage of connected consumer trends and pull together various platforms and technologies, delivering engaging forms of communication that are hard to replicate.

As a leading Out-of-Home media company with traditional, digital and interactive assets and products reaching millions of people in top cities of Western Europe and China, Exterion Media is uniquely positioned to spearhead innovations across the sector and create even more value for advertisers. Exterion Media is poised to grow and to accelerate its leadership role in the industry. Being part of that is too good an opportunity to miss."

Bastian Lueken, head of Platinum Equity’s European investment team, said:

"Shaun is the right leader at the right time for Exterion Media. He brings with him broad media experience from senior sales, strategic and management roles across most of the major mediums. He has in-depth knowledge of complementary and emerging technologies which will enhance Exterion Media’s ability to engage audiences. Exterion Media has many exciting opportunities ahead and Shaun will have our full support as he continues to drive and transform the business."

Gregory is expected to join Exterion Media in July 2014.

About Exterion Media

Exterion Media is a leading Out-of-Home advertising company. Its core business is engaging and delivering valuable audiences for advertisers through a variety of formats and environments including transport, billboards, street furniture and retail. Exterion Media is also one of the leaders in digital Out-of-Home advertising.

With operations in Europe and China and relationships worldwide, its advertising reaches 73% of the world’s population accounting for 91% of the worlds’ GDP.  Exterion Media combines this unrivalled reach with deep audience insight and innovations in Out-of-Home advertising.

Exterion Media is owned by Platinum Equity, a leading private equity firm specialising in mergers, acquisitions and operations. With this backing, and as a major player within Out-of-Home, the fastest growing sector within media behind online, Exterion Media is perfectly positioned to drive growth, change consumer experiences and add value through the 'digital transition'.